Jaguar Land Rover has recently announced their plans to expand the Special Vehicle Operations (SVO). John Edwards, Jaguar Land Rover Special Operations Managing Director explained the SVO program saying, “The SVO Technical Centre is a very modern facility, inspired by a Formula 1 engineering centre. It covers 20,000 square meters including a manufacturing area, one of the world’s most eco-friendly and advanced paint shops, custom-built commissioning suite, technical suite, presentation suite and offices. The team is energetic, enthusiastic, and entrepreneurial. They are the principal reason that we have made a strong start in business since 2014. Now we have new facilities, technologies, products, and services in place to exceed the demands of our most discerning customers all over the world. I look forward to strengthening our team and delivering on this fantastic opportunity.” The program first launched in 2014 and produced custom vehicles like the Jaguar F-Type Project 7, Jaguar F-Type SVR, and Range Rover Sport SVR. Currently the branch employees around 1,000 employees which includes designers, engineers, and technicians, but the proposed expansion will open 250 jobs to support its growth strategy. The company has invested almost $40 million into the new headquarters with around $26 million being allocated the SVO and nearly $10 million going towards the Jaguar Land Rover Classic division, that aids in projects like the revival of 9 destroyed Jaguar XKSS models.
John Edwards further shared, “Our business plans are driven by the desire for ‘halo’ vehicles and other exclusive products from customers in all corners of the globe. The vision for Special Vehicle Operations is to launch one new SVO car every year, on average, for at least the next four years.” As part of this expansion, the company has created a tech center near Coventry in England. This is part of four zones which includes manufacturing, paint, tech, and a VIP commissioning/viewing suite. Greg Clark, SVO’s Director of Vehicle Personalization, shared the purpose of the technical center, “This new Technical Centre enables us to build on the successful launches of the Range Rover Sport SVR, Range Rover SVAutobiography and Jaguar F-TYPE SVR , and provide an excellent foundation for the growth of the SVO business with the introduction of exciting new Vehicle Personalization programs. Customers will be invited to attend the commissioning suite for the planning of each personalized car. Paint options are a highlight of that personalization process and SVO will pair up each customer with a ‘color-matching specialist’. We will encourage customers to participate in the design of their own vehicles, to give a real sense of emotional connection to something that they have created; something unique.”