Jaguar Land Rover Introduces the Steering Wheel of the Future! Recently JLR revealed an intelligent and connected “steering wheel of the future” at the inaugural Tech Fest at Central St. Martins, University of the Arts London. Calling the wheel, Sayer, the official press release explains, “This steering wheel concept lives in your home and becomes your trusted companion. Sayer is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks. Sayer could signal your membership of our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.”

JLR envisions a future where you call upon the vehicle of choice when you need it. In a future of autonomous, connected and electric cars, the steering wheel could be the only part of the car you own. It would hold all your driver preferences and you could transfer it to whichever car you are driving. Picture needing to be at a meeting two hours away… you could rely on Sayer to work out when you should get up, when a car should autonomously arrive at your door and even advise on parts of the journey you may want to control. The wheel is named for one of Jaguar’s most prominent past designers, Malcolm Sayer, who worked for the company between 1951 and 1970.

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